To engage the public we need good research and a strong evidence base on how to make better use of edutainment


The website and the document
This page contains any references to data or books quoted on the website that aren't mentioned in the 180 page document the site is based on. (Where on the web pages it refers to Northeast England in the document look for references about Sunderland.)

There are 16 pages of references in the document and they can be downloaded at the bottom of the page. The appendices on social marketing are also there too.

Where pictures aren't referenced they were taken by me.

* For information on books on prescription try EVIDENCE BASE, Reading, The Healthy Option. Birmingham City University. Available from: (Accessed 24 January 2008.)
* Information on Mills & Boon sales from HUGHES, K., 2008. The Great Escape. The Guardian, 9th February, page 21 Review section
* Information on Mills & Boon and the Rugby Football Union from FLOOD, A., 2009. Mills & Boon whisper sweet nothings in cauliflower ear. The Guardian, 6th January, page 1
* HADDON, M. 2003. The Curious Incident Of The Dog In The Night-Time. New York: Doubleday
* HUNTER, J., PHILLIPS, S. AND WETTON, N., 1998. Hand in Hand. London: Saffire Press.
* YALOM, I.D., 1992. When Nietzsche Wept. New York: Harper Collins
* Quote by YALOM, I.D., from his own website at (Accessed 22 February 2011.) 

* KIRBY, J. AND MARSDEN, P. (eds.), 2006. Connected Marketing. Oxford, UK: Butterworth-Heinemann
* BEARD, K.M., 2008. Humor In The Advertising Business. Lanham, Maryland: Rowman and Littlefield

* All the material quoted about comics across the globe, except for Couch Fiction, is from PILCHER, T. AND BROOKS, B., 2005. The Essential Guide To World Comics. London: Collins & Brown.
* L'Ascension Du Haut Mal by David B is published in English as Epileptic:  B, D., 2005. Epileptic. New York: Pantheon.
* Dragonslippers can also be purchased in English: PENFOLD, R., 2006. Dragonslippers. London: Harper Collins
* PERRY, P. AND GRAAT, J., 2010. Couch Fiction. Basingstoke, UK and New York: Palgrave Macmillan
* STROMBERG, F., 2010. Comic Art Propaganda. Lewes, UK: The Ilex Press Ltd.

Community Development
For more information both on community development and the different ways physical activity can be used read
* BURNS, M. AND GRIFFIN, B.L., 2007, How Understanding Community Development Will Help Your Career. Pages 145-156. In MERCHANT, J., GRIFFIN, B.L. AND CHARNOCK, A., 2007. Sport And Physical Activity: The Role Of Health Promotion. Basingstoke, UK: Palgrave Macmilan

Computer Games
* Information about online worlds from GUEST, T., 2007. Second Lives. Pages: inner cover, 66-68, 259, 263, 275 and 329. London: Hutchinson.
* To visit Second Life itself go to  (To see Suzanne Vega in Second Life go to ) (Both accessed 22 February 2011.) 
* Ian Bogost quote from O'LUANAIGH,P., 2006. Games Design Complete. Page 376. Scottsdale, Arizona: Paraglyph Press.  

* 10% figure recommended by WHO from WHO EUROPE. 1997. Health Promotion Evaluation: Recommendations to Policymakers. Copenhagen: WHO Regional Office for Europe

For more on reminiscence and football see ALZHEIMER SCOTLAND, 2014. Football Memories. Alzheimer Scotland. Available from: (Accessed 20 October 2014.)
For more information on role models in sports read:
* HOUSE OF COMMONS, 2004. Culture, Media and Sport - Seventh Report. London: House of Commons. Available from: 
(Accessed 24 January 2008.)
* KUPER, S. AND SZYMANSKI, S, 2010. Why England Lose. Pages 271-289. London: HarperSport.
* PAYNE, W., REYNOLDS, M., BROWN, S. AND FLEMING, A. Sports Role Models and their Impact on Physical Activity: A Literature Review. Ballarat, Australia: University of Ballarat. Available from:  (Accessed 24 January 2008.)

* For more information on Budweiser and other companies World Cup online campaigns see (Accessed 6 September 2010.)
* To find out about Wimbledon's sponsors see  (Accessed 6 September 2010.)

Healthy Hospitals
For information on health promoting hospitals and the healthy settings approach see
* WORLD HEALTH ORGANIZATION. Healthy Settings. (Accessed 3 August .2010)


* Original picture by Mantasmagorical at display= (Accessed 17 January 2008.)

* For a PDF copy of Sunderland Teaching Primary Care Trust's Talk magazine go to 
(Accessed 17 January 2008.)

Marketing and Social Marketing
* For more information on marketing try the Official Chartered Institute Of Marketing Revision Cards for both the professional postgraduate diploma in marketing and the professional diploma in marketing. These are frequently updated and are published by Butterworth-Heinemann. 
* For more information on social marketing try the National Social Marketing Centre website at 

Mental Health
* BRICK. Depresso. 2010. London: Knockabout
* CUNNINGHAM, D. 2010. Psychiatric Tales. Non Basic Stock Line.

Public Health Re-imagined
* The information about the role of public health was taken from Skills for Health at (Last accessed 27/10/7).
For more information on positive psychology and life satisfaction read:
* ARGLE, M., 2001. The Psychology Of Happiness.
2nd ed. Hove, UK: Routledge
For more information on humanistic psychology, how the body, emotions and the mind interact as well as the human potential movement read:
* ROWAN, J.,2001. Ordinary Ecstasy. 3rd ed. Hove, UK: Brunner-Routledge.

Public Relations
For more information on PR read:
* THEAKER, A., 2008. The Public Relations Handbook. 3rd ed. London: Routledge.

Wonderous Stories

* Information on what to learn from the use of stories in politics from Analysis, 2008. Jackanory Politics. Radio. BBC Radio 4. 21 February 2008. Transcript available from  (Accessed 28 February 2008.)
* Information on Jeff Skoll from  CLARK, M., 2009. The Social Entrepreneur Revolution. Page 66-8. London: Marshall Cavendish Business.
* NIEMIEC, R.M. AND WEDDING, D., 2008. Postive Psychology At The Movies. Cambridge, USA: Hogrefe and Huber Publishing
* WEDDING, D., BOYD, M.A. AND NIEMIEC, R.M. (Eds), 2005. Movies And Mental Illness. Cambridge, USA: Hogrefe and Huber Publishing

Written Word
* HADDON, M. 2003. The Curious Incident Of The Dog In The Night-Time. New York: Doubleday

References from the document that accompanies this website can be downloaded below. They will include any references given on this website that aren't listed above.

Appendices on social marketing from the document that accompanies this website can be downloaded below.

To download the whole 180 page report on using popular culture to tackle health  inequalities click here

To download the PDF software to be able to view these files click here